Embark on an unforgettable tour through Palermo ’s historic center, uncovering the secrets of the legendary Florio family. This captivating tour offers a unique glimpse into the life and legacy of one of Sicily’s most influential dynasties.

Tour Itinerary

Our adventure begins at Piazza Marina, once home to the Compagnia di Navigazione Generale Italiana. From there, we’ll head to the picturesque Port of La Cala. As we stroll through Via Materassai, you’ll visit the site where the Florio family established their first grocery store and residence.

Step back to 19th-century Palermo as we explore the historic Oretea Foundry and the famous 1891/92 National Exhibition. Our journey culminates at the magnificent Teatro Massimo, a symbol of Palermo's Belle Époque and a must-see for any visitor.

• Location: Piazza Marina, in front of Fontana del Garraffo (next to the Palazzo delle Finanze).
• Please arrive 15 minutes before the tour begins.
• Duration: Approximately 2 hours, covering a 1.5 km walking route. The tour includes stops outside key Florio landmarks.
• Min. guests to start | 4 Adults
• Languages | English - French - Spanish - Italian

What You’ll Experience

The Florio family played a pivotal role in Palermo's transformation into a cultural and artistic hub, making the city a rival to Europe’s finest. During this tour, you’ll learn how kings, writers, and travelers were enchanted by Palermo’s elegance, and how the Florios shaped the city’s future.

Explore the story of three generations of Florios, whose vision and innovation revolutionized Sicily’s economy, society, and art. This tour will immerse you in their legacy—a story that continues to captivate and inspire.

Donna Franca Florio | The Queen of Palermo

Discover the iconic Donna Franca Florio, the most famous woman of her time. Known as the “Queen of Palermo,” she lived a life filled with glamour, intrigue, and heartbreak. Discover the highs and lows of her incredible journey, including the family’s tragic fall from grace.

Immerse Yourself in the Florio Legacy

Join us for a historical tour through Palermo, tracing the footsteps of the Florio family. Explore the places, events, and monuments that shaped the city’s vibrant past. This enriching tour is perfect for history enthusiasts and anyone looking to experience Palermo in a new light.

Additional Information

• Expert Guides: All tours are led by licensed and experienced guides.
• Booking Required: Reservations are essential to secure your spot.
• Weather Conditions: In adverse weather conditions we will notify participants of any changes or cancellations.
• Customized Tours: Want a personalized experience? Contact us to tailor your tour!

Book Your Florio Family Tour Today

• If the minimum number of guests is not reached the tour will be cancelled and refunded 
• Do you want a private tour for 1-4 people? Let's contact us!

Tour highlights

• Explore the rich history of the Florio family
• Visit Via Materassai, the heart of Florio’s early ventures
• Take a historical journey through 19th-century Palermo
• Admire the exterior of the iconic Teatro Massimo
• Learn from licensed and knowledgeable guides